Preliminary UJM

Preliminary User Journey Map

This UJM will show how our user "Self-centered Sam" comes into contact with our solutions in his day-to-day life.

Sam just ended his class and was preparing to head home.

As it was around dinner time, he made a detour to a nearby hawker center to indulge in his favourite chicken chop.

During checkout, he was asked to pay an additional 50 cents for the takeaway container.

While waiting for his food, he started thinking of cost-saving measures as he did not want to spend extra money.
Contemplating his options, he considered the alternative of bringing his own lunch box in the future.

Nonetheless, when Sam went home, he tried researching for alternatives to lunch boxes to find the balance between cost and convenience.
He then chanced upon the idea of a foldable lunch box which introduced him to the concept of reusable, multi-purpose items in order to be more sustainable.

This prompted him to reflect on his sustainability habits and wonder if there are other aspects of his life where he could potentially save money while at the same time be more sustainable.

In order to learn more about these alternatives, he embarked on a research journey when he stumbled upon IFL (ProEco) and decided to explore it.

NUS

On the site, Sam found multiple bite-sized clips promoting sustainable cost-saving tips.
He felt that the tips were useful and he was also able to find numerous content that educated him on the importance of sustainability in his spending and investing.

Challenge 1 - Higher cost associated with the convenience of having his food packaged to go

Feeling - Frustrated as Sam did not want to pay extra

Challenge 2 The inconvenience resulted in him hesitating as a lunch box is very bulky and he still had to wash it subsequently.

Feelings

Happy - as he was able to learn how he can save money while being sustainable.

Satisfied and relieved- As he was able to learn more about sustainable spending and investing and how he can contribute in a short and fun way.

Hm.. I have not been very sustainable in my daily life..