top of page
ProjectEco
Persona
Self-centered Sam
Age:
Job:
22
Univesity student pursing a degree in Business
Motivations:
Likes:
Dislikes:
Hobbies:
Likes money and trying out new food
Inconvenience and spending excessively
Enjoys watching shows, playing video games and sports
Money
Family
Being accomplished in the future
PainPoints:
Inconvenient
Higher Cost
Chance of Green Washing
Partial lack of knowledge towards sustainability
Negative mindset towards individual effort
Needs Statement
I need learning about sustainability to be quick and fun
I need practising sustainability to have cost-benefits
I need convenient methods to implement sustainability
I care but not to the extent that I have to pay more to be sustainable."
Frequently used apps:
bottom of page