ProjectEco
Infographics & Brochure
Results of Implementation
1
Aesthetics
"It is very messy, there is too much going on"
“The brochure is not very captivating”
Improvement
Chose a new template and rearrange the information. Ensured that the looks of our infographics/brochure looks clean and neat.
Content
"Short and simple"
"Content looks okay“
“Quite easy to understand”
Presentation aesthetics
“looks good, very colourful”
“the colours are quite striking”
Ideation and Detailed Recommendation
2
1. Brochure
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Aims to create a sense of urgency
Motivate viewers to act sustainably through sustainable spending and investment
Link tree QR code to allow easy access to other social media handles
2. Sustainable Spending
A quick summary of our E-Learning video on sustainable spending.
3. Sustainable Investing
A quick summary of our E-Learning video on sustainable investing.
4. Q&A
A quick summary of our E-Learning video on sustainable spending, specifically, myth buster section.
5. Greenwashing
Why create an infographics on greenwashing?
1. Greenwashing was one of the challenges found in CA1
2. Furthermore, it was not addressed in any of our videos