ProjectEco
Mission Statement
Provide easy to understand and practical information for Singaporeans to better manage their own financial planning needs through various programmes and financial education which in turn leads to action to achieve better financial well-being and preparedness for the future.
Founded in 2012, the Institute for Financial Literacy is a collaboration between MoneySense and Singapore Polytechnic International Pte Ltd with the goal of equipping Singaporeans with the necessary financial literacy skills.
Background information
Company Analysis
4 Main Core Pillars
Money Management
Insurance
Investing
Retirement Planning
Services provided..
2
Workshops
3
E-Learning Videos
1
Talks & Webinars
4
Personalised consultation
5
Financial tools
SWOT
Strengths
Knowledgeable and Experienced
The master trainers have years of experience and are well-versed in the topics taught.
Accessible contents
The contents provided are very accessible as it is free, available on several platforms and it provides both in-person training as well as online E-Learning videos.
Unbiased
The purpose of IFL's content is to guide individuals and does not provide any advertisements for other companies/products.
Reliable
Since IFL is a collaboration between MoneySense (Gov) and Singapore Polytechnic, this would result in a deeper trust between consumers.
Opportunities
Leverage more on social media
Since IFL has online resources, it can leverage on social media to increase its online presence
Creation of shorter contents
Currently, IFL has several types of content which includes E-Learning videos of 5 to 11 mins. To better serve individuals with short attention spans, IFL may consider producing shorter clips (1-2 minutes) as a more captivating educational resource.