Final UJM

Need:

Cost-Benefit

Convenient methods to implement sustainability

Challenge: Chances of greenwashing

This UJM will show how our user "Self-centered Sam" comes into contact with our solutions in his day-to-day life.

Sam just ended his work and is on his way home to get dinner.

On the way home from the bus, feeling bored, Sam decided to scroll through TikTok.

While scrolling through TikTok, he stumbled across ProEco's short video on how he can be more sustainable and save money by bringing his own reusable container.

Sam decided to click on ProEco's profile and was met with several short clips and infographics where he could learn more about sustainable spending and investing.

Feeling: Find the video funny and helpful in educating him on how he can save money while being sustainable

Thinks to himself that he can use this tip

After looking through the series of short clips and infographics, Sam wanted to find out more about sustainable spending and investing and thus, he decided to click on the link in the bio and was brought to a Linktree page.

From there, he clicked on the e-Learning Videos and found out more about what sustainable spending and investing mean.

Sam also clicked on the game link and was directed to a Quiz game (Eco War) where he was able to learn more in a quick and fun way.

Challenges:

Lack of knowledge towards sustainability

Negative mindset towards individual effort

Needs:

Learning about sustainability to be quick and fun